Jimi Hendrix: Electric Church presents the legendary guitarist in full flight at the 1970 Atlanta Pop Festival before the largest US audience of his career. This critically acclaimed film combines color and 16mm multi-camera footage of Hendrix’s unforgettable July 4, 1970 performance together with a new documentary that traces his journey to the festival amidst the dark shadow of civil rights unrest, the relenting toll of the Vietnam War, and a burgeoning festival culture inspired by Woodstock that drew together young people from across the country.
The film details Hendrix’s integral role in drawing nearly 500,000 people to his “Electric Church”—a dusty, scorching hot pecan orchard in Byron, Georgia some 100 miles south of Atlanta. Together with Jimi Hendrix Experience drummer Mitch Mitchell and bassist Billy Cox, Hendrix skillfully blended favorites such as “Purple Haze,” “All Along the Watchtower,” and “Voodoo Chile (Slight Return)” with confident renditions of new songs such as “Freedom” and “Straight Ahead” that had not yet been released on album. As a colorful fireworks display stretched overhead across the night sky, Jimi performed the “Star Spangled Banner” to the wild delight of the massive audience.
The performance footage of the Experience has been carefully restored from the original negative in high definition. The audio soundtrack includes stereo and 5.1 surround mixes by Eddie Kramer directly from the original master tapes. 2019, U.S., DCP, 89 minutes. Recommended for 13+.