AIGA at Speed Cinema
Graphic Means: A History of Graphic Design Production
Directed by Briar Levit
Please click on the showtime below to purchase tickets.
“A reminder that technology shifts, and working in the creative industries we need to constantly adapt to new ways of working and thinking.” —Oswin Tickler, Small Fury
Up until 30 years ago, when the desktop computer debuted, the whole design production process would have been done primarily by hand, with the aid of analog machines. The design and print industries used a variety of ways to get type and image onto film, plates, and finally to the printed page.
Graphic Means is a journey through this transformative Mad Men-era of pre-digital design production to the advent of the desktop computer. It explores the methods, tools, and evolving social roles that gave rise to the graphic design industry as we know it today. 2017, U.S., DCP, 84 minutes.
Co-presented with AIGA Louisville.